About Reverse Marketing and A Bonus

 

Happy Saturday Everybody!

UPDATE: I am looking at a possible reprieve but the results aren’t in yet. So I’m giving away an extra bonus and a few secrets about Reverse Marketing…

The Second Look

Life is full of characters and in the wide sea of humanity, anyone that sticks out for some reason always gets a second look. It’s just human nature. There’s an opportunity in a second look. As authors, a hasty editor’s note scribbled on a returned manuscript (or email these days) that if you change one thing or the other you may resubmit for a second look, can spark great hope in an aspiring writer. Sometimes even the courage to press on.

Second looks—for any reason—are triggered by one thing only: SOMETHING OUT OF THE ORDINARY. A flash of light, a haunting sound, or even something as simple as an attractive hat. Laughter most always gets a second look, too, because laughter is catching and there is nothing quite so delightful as a good laugh. But the hands-down winner over all of the above is an extraordinary character. They are like honey to bees.

A Surprising Twist

Which is why—as a publisher—when I make a decision to take on an appealing manuscript, my next thought is always “How am I going to sell this author?” Because whoever first said an author was the best advertising for their own book was exactly right. Not that they have to hit so many goals in the social media realm or even be a fabulous speaker. They just have to take the most engaging part of their personality and...give it a little twist. A little SOMETHING OUT OF THE ORDINARY. Quite often authors aren’t even aware of what their most engaging quality is. Many even seriously insist they don’t have one. But they do.

I’ve been working with authors for many years now and can spot an engaging quality like the sparkle of gold beneath the surface of a stream. And to tell you the truth, I have a terrible case of “gold fever” when it comes to looking for treasure. I love looking for treasure! But what does all this have to do with selling books? Everything. Because if you sell an author first, the book sales will follow. Which is where book funnels come in and why they are helping to sell more books than any other time in history.

No Kidding. Do some research and you’ll see. There’s never been more books published than this day and age and right now. But that doesn’t mean there’s no room at the top for more authors. You just need a little SOMETHING OUT OF THE ORDINARY.

The Added Bonus

Which is why I propose to add to last week’s Book Funnel deal and give away a little three-page “Meet The AuthorFunnel” to go along with it. For anyone who jumps into the fray and helps me meet my goal. One that will match your brand and showcase your most engaging quality. After answering a few questions found in my Reverse Marketing Personality Test. Which will tell me everything I need to know. So I can see it right off. To give it a try, just drop a note to Lilly @ lillymaytree.com. Meanwhile, have a great rest of your weekend.

Thanks for listening!

Lilly