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The Boat That Left Without Me...

It takes me a long time to write a book, and even longer for it to be released. The first time that ever happened to me, I didn't mind a bit. I was too happy and excited to mind about much of anything. If the publisher said I would have to shave my head for the first few months, I probably would have done that, too. I had a lot of great ideas for marketing, and the extra months just gave me that much more time to work on them.

Imagine my shock to discover (after the big day finally arrived), that most of my marketing opportunities were already over. Over? I hadn't even seen them pass by! From that time forward, I was swamped with a deluge of missed opportunities, sold-out tickets, and vital activities I didn't even know the meaning of. Not to mention being technically challenged. Like having a beautiful website (you have to get one of those), except that none of the social network buttons went anywhere, on mine, because I didn't know how to connect them.

So, why am I telling you all this?

Because I just finished reading:

 INDIE AUTHOR BOOK MARKETING SUCCESS: Proven 5-Star Marketing Techniques From Successful Authors and Book Marketing Experts by Shelley Hitz and Heather Hart. 

And I'll tell you something. If this book had been available when I was wasting all that time waiting for my “boat to sail,” things would have been a whole lot different for me. Seriously. For the simple reason this book doesn't just tell you what to do, but exactly how to do it. Without a lot of vague terms that leave you wondering things like if a blog blitz is something you eat, or something you do. The thing is, there are a lot of other books out there you can find the same information in.

So, what's the big deal about this one?

Well, I'll tell you. It's not all written by the same person. Each chapter of INDIE AUTHOR BOOK MARKETING SUCCESS is written by someone who is already a success in their particular specialty. Many of whom tell you exactly how they did it, in very definite terms, and step-by-step descriptions. Fourteen successful people who have been chosen to share their particular strong points.

When I read a “how to” book, I'm usually pretty happy if I come away with even one useful thing that I can add to my own knowledge base (that collection of things that actually make a difference for me). Mostly because it's unusual to find many people who are an expert on everything. INDIE AUTHOR BOOK MARKETING SUCCESS is a collection of experts. All sharing their strongest points. So, I didn't just come away with something useful, this time, I came away with a whole personal marketing plan. One that I can understand and see myself using for a long time to come. To me, that's priceless.

Which is why I can recommend it to anyone who finds marketing as mysterious as I do. Oh, and when the next book of mine comes out, I can guarantee I won't miss that marketing “launch,” again. Because I got my reservations in early, this time. And my tickets? Already have them in hand.


Shelley Hitz

About Shelley Hitz

Shelley Hitz is an award-winning and internationally best-selling author.  She is also the founder of and consultant to individuals, organizations and small businesses who want to multiply their impact through self-publishing.  Shelley offers many free resources to authors at her website.

And she teaches from personal experience.  She has been writing and publishing books since 2008 and has published over 30 books including print, eBook and audio book formats.  

Heather Hart
About Heather Hart...

Heather Hart is a book marketing expert and manager at She has authored and contributed to multiple books, including "A Year of Book Marketing." Helping other authors since 2009, Heather lives in Texas with her husband and four children where she fills her days typing away on her keyboard and brainstorming new marketing ideas..Visit her excellent Author's Assistant blog.

Shelley and Heather are also affiliated with the ever-growing and dynamically helpful community of readers, authors, and bloggers over at:

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