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What does John 3:16 and a novel called PLAY IT AGAIN have in common? It's all in the launch. I recently came across the John 3:16 Authors while doing one of my favorite things, and that is visiting author blogs. I forget exactly which one, but the thing that caught my eye, that day, was a button that announced, "I'm a John 3:16 Author." Well, having thought highly of John 3:16, myself, for a good many years... I clicked on it.

 After which, I found myself on the site of a marketing network that specializes in launching Christian books with a very aggressive goal: they aim to make all the books they launch a bestseller. Easier said than done, you might say. But I'll tell you something. They have a lot of bestselling authors in that group. But how do they do it? I'll tell you that, too. They do it by giving things away. 

This large group of authors (membership is nearing 200, now) have made a commitment to promote each other's books. They do that by having one specific day when they all help at the same time. The book launch day. They announce the book through their own social networks, turn the spotlights of their blogs in that direction, and give downloadable gifts of their own (many of which are more books) away to anyone who will buy the featured book on that particular day. So, for the price of one book, you could come away with ten, or more, wonderful items that you weren't even expecting. Wonderful items. Many of which have the power to change people's lives in some way. 

I'll tell you, right now, I love John 3:16 people. They are a stellar example of what happens when good people put good ideas and good work together...

Everybody wins.

Today is the official John 3:16 launch day for a novel called PLAY IT AGAIN, by Tracy Krauss. It is the first time I will get to see a John 3:16 book launch in action, and here are some of the gifts authors are giving away:

  • An e-copy of Lisa Lickel’s award winning novel Meander Scar
  •  Sample chapters from The Promise of Deer Run by Elaine Cooper, Warring Spirits by April Gardner, and The Right Person by Stacy Padula
  • Beautiful downloadable art cards by author and artist Brenda Hendricks
  • A free subscription to ‘PixApple’
  • Your copy of Frazzled No More by Shelley Hitz
  • A cool ‘Daily Scheduler developed by author Janalyn Voigt
  • And much more!

About the book:

An unlikely duo meet in Play It Again, a story of love, life and faith. Sparks fly when an ex-rock and roll junkie and a stuffy accountant rendezvous at a local resort, but neither are prepared for the emotional entanglements, family complications, and threat from the past that unexpectedly resurfaces. Set in the 1980s, this story brings two opposing forces together in a clash of romance and danger, while its musical undertones highlight the theme that God can turn anything into beautiful music. Play It Again is the much anticipated prequel to Tracy’s debut novel And the Beat Goes On. Find out where Mark Graham’s journey began in this, the story of his parents. 

About Tracy Krauss:

Tracy Krauss is a high school teacher by profession, and a prolific author, artist, playwright and director by choice. She received her Bachelor’s degree from the University of Saskatchewan and has gone on to teach Art, Drama and English – all the things she is passionate about. After raising four children, she and her husband now reside in beautiful Tumbler Ridge, BC where she continues to pursue all of her creative interests. Her first two books were both nominated for the ‘Indie Excellence Book Awards’ for religious fiction in 2011. 

If you would like to check out this John 3:16 book launch for yourself, you can do so by going to Tracy's landing page, where she gives instructions on how to participate in her special day. I guarantee you will run into some very wonderful books and people there. When you do, let me know what you think!

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